Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit our Mightmall e-commerce platform or Mighitest Website. They help us provide you with a better user experience and enable certain platform functionalities.

2. Types of Cookies We Use

2.1 Essential Cookies

Purpose: These cookies are necessary for the Platform to function properly.
Examples:

Authentication cookies (keep you logged in)
Shopping cart cookies (remember your selections)
Security cookies (prevent fraudulent activity)
Load balancing cookies (distribute traffic efficiently)

Legal Basis: These cookies are essential for service delivery and do not require consent.

2.2 Performance Cookies

Purpose: Help us understand how you interact with our Platform.
Examples:

Google Analytics cookies
Page load time tracking
Error reporting cookies
User journey analytics

Data Collected: Page views, session duration, bounce rate, user flow patterns
Retention: 2 years maximum

2.3 Functional Cookies

Purpose: Remember your preferences and personalize your experience.
Examples:

Language preference cookies
Font size and accessibility settings
Recent search history
Favorite products or services

Data Collected: User preferences, customization settings
Retention: 1 year maximum

2.4 Marketing Cookies

Purpose: Deliver relevant advertisements and track marketing campaign effectiveness.
Examples:

Facebook Pixel
Google Ads conversion tracking
LinkedIn Insight Tag
Retargeting cookies

Data Collected: Ad interaction data, conversion tracking, interest segments
Retention: 13 months maximum

3. Third-Party Cookies

We use third-party services that may set their own cookies:

3.1 Analytics Services

Google Analytics 4: Website performance and user behavior analysis
Hotjar: User experience and heatmap analysis
Mixpanel: Event tracking and funnel analysis

3.2 Payment Processors

Stripe: Secure payment processing
PayPal: Alternative payment method
Octopus Cards Limited: Local payment solution

3.3 Social Media Platforms

Facebook: Social login and advertising
Instagram: Content integration and marketing
LinkedIn: Professional networking features

4. Cookie Consent Management

4.1 Consent Categories

When you first visit our Platform, you can choose your cookie preferences:

Essential: Always active (no consent required)
Performance: Help improve our services
Functional: Enhance user experience
Marketing: Personalized advertising

4.2 Managing Your Preferences

You can update your cookie preferences at any time by:

Clicking the “Cookie Preferences” link in the footer
Accessing “Privacy Settings” in your account dashboard
Using our Cookie Consent Manager banner

4.3 Withdrawal of Consent

You can withdraw consent for non-essential cookies at any time without affecting the lawfulness of processing based on consent before its withdrawal.

5. Browser Controls

You can control cookies through your browser settings:

Google Chrome:

Settings > Privacy and Security > Cookies and other site data
Choose your preferred cookie handling option

Mozilla Firefox:

Settings > Privacy & Security > Cookies and Site Data
Select custom settings for cookie control

Safari:

Preferences > Privacy > Manage Website Data
Configure cookie and tracking prevention

Microsoft Edge:

1. Settings > Site permissions > Cookies and site data
2. Adjust cookie permissions

5.2 Mobile Devices

iOS: Settings > Safari > Privacy & Security
Android: Chrome app > Settings > Site settings > Cookies

6. Impact of Disabling Cookies

6.1 Essential Cookies

Disabling essential cookies will prevent the Platform from functioning properly. You may experience:

- Inability to log in or maintain sessions
- Shopping cart not working
- Security features disabled
- Form submissions failing

6.2 Non-Essential Cookies

Disabling non-essential cookies may result in:

Less personalized experience
Repetitive content or advertisements
Limited analytics for service improvement
Reduced functionality in some features

7. Cookie Details

7.1 First-Party Cookies

Cookie Name	Purpose	Type	Duration
session_id	User session management	Essential	Session
auth_token	Authentication	Essential	24 hours
cart_items	Shopping cart contents	Essential	7 days
user_prefs	User preferences	Functional	1 year
analytics_id	Usage analytics	Performance	2 years

7.2 Third-Party Cookies

Provider	Cookie Name	Purpose	Duration
Google Analytics	_ga, _gid	Website analytics	2 years / 24 hours
Facebook	_fbp	Advertising	3 months
Stripe	__stripe_sid	Payment processing	30 minutes
Hotjar	_hjid	User experience	1 year

8. Children's Privacy

We do not knowingly collect personal information from children under 18 through cookies. If you believe a child has provided such information, please contact us immediately.

9. Updates to Cookie Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or business practices. Significant changes will be communicated through:

- Platform notifications
- Email updates to registered users
- Updated consent banners

10. Limitation of Liability

Some cookies may involve data transfers outside Hong Kong. We ensure adequate protection through:

- Standard Contractual Clauses
- Adequacy decisions by Hong Kong authorities
- Your explicit consent where required

11. Indemnification

Under Hong Kong’s Personal Data (Privacy) Ordinance, you have rights regarding data collected through cookies:

Access: Request information about cookies and data collected
Correction: Update incorrect data
Deletion: Request removal of cookie data
Objection: Object to processing for marketing purposes

12. Termination

For questions about our Cookie Policy or to exercise your rights:

Email: info@mightiest.hk

Privacy Commissioner for Personal Data, Hong Kong:
Website: www.pcpd.org.hk
Phone: (852) 2827 2827

13. Consent Record

By continuing to use our Platform after seeing our cookie banner, you consent to our use of cookies as described in this policy. We maintain records of your consent choices and their dates.

This Cookie Policy is governed by Hong Kong law and complies with the Personal Data (Privacy) Ordinance and applicable international standards.